The Brief
24 I.S. were contacted by an online retro sweets distributor, who although has a successful consumer client base, was looking to develop and build his corporate client base.
Together we scoped out and profiled target accounts and vertical markets, and then implemented a phased approach to target the individual vertical markets, with a number of telesales campaigns over a 3 month period.
This gave focus and valuable feedback to our client to help with future direction and marketing.