The Brief

On behalf of our client and their large network of franchisees, we work on an appointment making programme that allows them to focus on attending meetings and processing results, and 24 I.S. do what we do best and get their franchisees in front of the correct audience.

Either they will supply the contact data, or we help them source it or cleanse it, and once an appointment is made, we forward it to them on an electronic lead sheet. So far, with one client, we have developed the relationship to cover over 35 franchisees and the success rate of the appointments has been very high. One franchisee has already managed to win contracts that have seen 1.9 million of spending under review.